Mark Zuckerberg, CEO of Facebook, acknowledged that the total amount of time users spend on the world’s largest social network has fallen by 5%.
“Facebook content changes over time have led to a 50 million hourly decrease in the number of people visiting social networks,” Zuckerberg said.
This downfall comes from Facebook’s decision to show fewer videos on the News Feed. In addition, for the first time, the number of Facebook users in the United States and Canada decreased. Facebook has attracted 184 million users a day in the region in the last quarter, down from 185 million last quarter.
In 2017, Facebook is constantly confronted with troubles. They are blamed for “channeling” mainstream media, spreading fake news, causing trouble, dividing society. Highlighted is the unresolved scandal over Facebook’s role in influencing the outcome of the 2016 US presidential election. In mid-December 2017, major European news agencies Calling Internet service providers like Facebook pay for news content shared through their systems.
Zuckerberg describes 2017 as “a difficult year” for this social network.
In early 2018, Facebook announced plans to prioritize content from friends, relatives on the News Feed and reduce content from publishers and businesses. However, they are still criticized for the action that is being taken from advertisers who pay more if they want to appear on the News Feed.
Brian Wieser, an analyst with Pivotal Research, said earlier that the time spent by users for Facebook has declined for two consecutive months. The number of Facebook users is still growing, but the amount of time Facebook uses (such as views, access times, etc.) is down 0.1% in September 2017 and down 0.9% in August 2017. compared to 2016. In other words, users are not actually using Facebook as much as before.
This rate of decline is relatively small, but is contrary to Facebook’s membership growth as well as the growth of rivals such as Google. Google’s search engine or email service, for example, increased by 50% over last year. Even YouTube, which has been widely scandalized in child insecurity for the past year, has also grown by 30% as of December 2017.